WWFamily, Spring 2016

Submission for D&AD New Blood (2016): World Wildlife Fund.

Brief: Design an innovative membership offering to galvanise existing members to action and drive the recruitment of new ones.

WWFamily is a platform for WWF members to capitalize on the power of teamwork and community. Through the app, users can create and join myriad eco-friendly events, motivating members to come together and make choices that generate positive environmental change. WWFamily provides a vehicle for true human interaction, turning WWF members into a family of everyday environmental warriors.