Sofar Sounds Copenhagen, Spring 2015

Print and video campaign for the Copenhagen branch of Sofar Sounds.

Our team extensively researched and analyzed Sofar Sounds' past communications campaigns, media, and branding in order to produce this new campaign, which had the specific goal of building brand awareness and recognition for Sofar Sounds amongst young Danes living in Copenhagen. We highlighted the key values of Sofar Sounds, which are intimacy, passion, and community in our print campaign, as well as our video.